Media Cymru

Research Team: Rich Hurford, Dr Helen Davies, Dr James Davies, Sally Lisk-Lewis, Dr Bethan Jones and Sara Buckingham.

Funders: Media Cymru is funded through £22m from UK Research and Innovation’s (UKRI) flagship Strength in Places Fund, £3m from Cardiff Capital Region, £2m from Welsh Government, through Creative Wales, and £23m match funding from industry and university partners.


Duration: 2022-2026

Summary: Media Cymru is a collaboration to accelerate growth in Cardiff Capital Region’s (CCR) media sector, making it a global hub for innovation.

The programme brings together organisations from across Wales, including education, broadcasting, technology, media production and local leadership partners, to drive inclusive and sustainable economic development, by addressing future skills needs, increasing job opportunities and creating more innovative companies, building on the region’s success as the third largest media cluster after London and Manchester.

Working across the consortium, University of South Wales will develop and co-deliver an innovative skills programme linking education with industry and infrastructure to build a sustainable talent base for the region’s screen sector.

In October 2022, Media Cymru launched the first annual pan-Wales Screen Industries Workforce Survey, conducted by academic researchers at USW’s Centre for the Study of Media and Culture in Small Nations. The research is aimed at providing new knowledge and evidence into the needs of the media sector as part of the creative industries in Wales.

Aims: To make the CCR a global hub for media production and innovation, building international recognition and audiences.

To encourage industry collaboration on research and development (R&D) projects, increase businesses capacity for innovation and create new products, services, or experiences ready for market.

To drive inclusive, sustainable economic growth in the Welsh media sector.

Please email [email protected] if you would like to contact us about Media Cymru.

Skills and Training Opportunities

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Freelancer Support

Media Cymru Freelancer Development Fund: Screen sector freelancers based in Wales can now apply for financial assistance to access training opportunities relevant to personal career development. The Media Cymru Skills and Training project, delivered by University of South Wales, is offering up to a total of £1,500 per person to cover for loss-of-earnings while undertaking training.

To find out more about the Media Cymru Freelance Development Fund, and to register your interest, please click the link here.

Ongoing Research

Media Cymru and USW’s Freelance Focus research is an ongoing, long-term study of freelance careers in the screen sector in Wales. The information you provide will help shape USW and Media Cymru’s skills and training output, and further our understanding of freelance careers in the Welsh screen sector.