Join Media Cymru, the University of South Wales (USW) and S4C for the next round of the S4C Digital Content Development Fund, with the preparatory training focussing on creating digital shows for S4C in a rapidly evolving media landscape.
The 1-day training session explores how to monetise, produce and distribute content for multiple platforms and hard-to-reach audiences. With a focus on digital and unscripted ideas, it is designed for Welsh screen sector independents, digital storytellers and professionals looking to expand their business, community, IP, and commercial reach.
You will learn how to create, distribute, and monetise digital shows that could lead to deeper connections and engagement with hard-to-reach communities and Gen Z audiences, not just in Wales but worldwide.
Over the course of the programme, you will meet leading players in digital audience and content strategy, drill down the key elements of successful short and longer form digital shows, get advice on how best to maximise key revenue potential on both digital and linear, and align with the changing dynamics of media consumption.
If you think you can come up with the next viral moment on digital, then we would love you to apply.
This FREE training will be delivered by industry experts who know how to navigate the nuances of each digital platform, engage diverse audiences, and monetise content across multiple platforms.
Sessions will cover topics such as:
S4C Digital Content Development Fund
This training is aligned with Media Cymru R&D funding, which will be launched after the training. Training participants will be invited to apply for a development grant of up to £20,000, with continuing editorial support from S4C and digital experts, to further develop and prepare ideas for co-investment and market. (This will only be available to those who take part in the training).
This programme is funded by Media Cymru and delivered in partnership with USW and S4C.
This training is being funded by a public body, support through this programme will be treated as Minimal Financial Assistance (MFA) under the Subsidy Control Act 2022. If you or the company that you are representing is over the MFA threshold you will not be eligible to take part.
If digital distribution and monetisation is part of your audience and content strategy moving forward, this one-day workshop is for you.
You will be a Welsh screen sector professional / content creator looking for additional advice and learning to help expand the market for your work.
We would especially encourage candidates at an early or mid-career level or those hoping to step up through developing expertise in digital.
You/your company or practice needs to have be based in Wales.
Whether you are in film, TV, entertainment, sports, the commercial sector, games or animation – or already working as an influencer or content creator in the digital space – this is your roadmap for staying ahead in 2025.
Training spaces are limited to 50, so please apply now!
A maximum of 2 persons per company/organisation can attend the training.
The application process will close on Monday 7 April 2025 at 12:00 noon.
Successful applicants will be notified by Thursday 17 April 2025.
We ask that that you ensure, you are able to attend on the following date, time and location:
Wednesday 7 May 2025 from 9:00-17:30
University of South Wales, Cardiff Campus, Adam Street, CF24 2FN
Individuals travelling from outside of the Cardiff Capital Region can apply for a travel / accommodation contribution.
The Cardiff Capital Region comprises of the local authorities of Blaenau Gwent, Bridgend, Caerphilly, Cardiff, Merthyr Tydfil, Monmouthshire, Newport, Rhondda Cynon Taf, Torfaen, and the Vale of Glamorgan.
This training will be followed by the immediate launch of the S4C Digital Content Development Fund on Monday 12 May 2025 – This will be a closed competition only available to those who attended the training.
Media Cymru will fund up to four R&D projects, with a development budget of up to £20,000 each, to further develop and prepare ideas for market. The competition will be managed through the Media Cymru website and applicants will be provided with guidance and support around the application process, with input from S4C.
These ideas will be assessed on their ability to engage audiences that consume S4C’s content in these digital spaces, and communities that are seeking content that speaks to them, in alignment with S4C’s future digital strategy.
It is expected that the R&D projects will take place over 5 months between October 2025 and February 2026, with a view to attend Mip London / London Screenings (Feb 2026) and seek further opportunities.
If you have any specific requirements that would make this application more accessible to you (such as advice, scribing or reading support) or would like this application in an alternative format (video or audio formats, audio narration, large font, plain text, or alternative language) please email [email protected]
If you have any questions, please contact [email protected]